Many people today will have heard about the so called cloud online but not so many people fully understand what the cloud is. The cloud basically is a huge data storage facility which is based online and so can be accessed by anywhere online. The data that can be stored online in a cloud includes documents, photos and even music and so you no longer need to fill up the storage space on your own device with music, you merely store that music in the cloud and access it as and when you need it, from where ever you may need it. You do not even have to access it from the device you saved it to the cloud from; you can access it from any device, providing you have the password for that cloud account. This saves storing lots of stuff on your device, possibly causing it to slow down and yet is just as easily accessible. There are several different cloud services available today including the iCloud which is specifically for Apple device users. To understand Apple’s cloud you would have to first read their homepage but basically, if you are a user of Apple devices, the iCloud offers more features than a regular cloud facility would. Businesses are finding cloud services very useful and more and more businesses are availing themselves f these services. A cloud can basically extend a business’s network without limiting it to just a set of nearby offices. As the cloud can be updated by any device authorized by the account holder, many different members of staff can update files as and when needed and of course they can also access those files regardless of whether they are in their office or not. All that is needed to access any cloud account is an internet connection and the cloud password which of course should only be shared with as few people as necessary. With different members of staff being able to update files as and when needed from where they are, a CEO or business owner can expect the files to be up to date with the current situation and know that some critical information is waiting to be added once someone returns to their office. This is also particular useful for someone on a business trip as instead of ensuring they download all relevant files to their laptop before leaving, they need merely access the files they need once they arrive at the venue for their meeting. If no information is stored on a businessman’s laptop, there is no information that can be lost should the laptop be lost or damaged. There are many more uses for the cloud especially now that there is software which has been especially designed to keep accounting records in the cloud. All the different cloud services offer almost limitless space but as you pay for the amount of space you want, only get what you need as you can always increase the amount at a later date should it become necessary.
It is not possible to just place a website on the internet; it has to be hosted in order to be online. There are many websites which act as hosts for the internet and so you need to choose the appropriate one to host your website.
In order to choose, you can visit the website of Hostmarks as they have listed them, priced them and also reviewed each of them. The host and service you choose should cater to the size of your website and also to the number of visitors the website receives. If your website will be added to and so grow, you may not know what size it may eventually reach and so it is probably a good idea to opt to be hosted by someone that can offer different levels of visitors, allowing you to merely upgrade your account should it become necessary.
As far as how many visitors your website will receive goes, it is almost impossible to know in advance and so start by paying for just a few visitors and then, if it does receive more, all you have to do again, is upgrade your account. Getting a website online is just the beginning though as if you want the site to perform, you will have to encourage visitors to visit it and there are a lot of websites out there all doing the same. The best way to encourage those visitors is to use what is known as Search Engine Optimization (SEO) which is sets of strategies designed to attract visitors to a website. A
website designer, developer or an SEO specialist can help you with these strategies but the two most commonly used ones are keywords and back linking. Keywords are words or phrases which are placed in text on the content of your website which will hopefully catch the search engine’s attention. When an internet search is initiated, the search engine scours the net for any sites which include the search request but this usually produces a list of hundreds of web sites, only the top few of which are ever looked at.
This means that in order for your website to be seen it needs to be in those top few. If the keywords were successful in capturing the engine’s attention then the engine will place that website in those top few positions and your website should therefore receive regular visitors. Back linking is where a link to your site is placed on another site, known as the host site.
When anyone visits the host site they are encouraged to click the link to your site and so you once again hopefully receive regular visitors to your site. To the best host sites for your link are websites which have a similar topic to yours and are also very popular as the more visitors that site gets, the more your site should also get.
Of course though, getting the visitors will be no good if your website is not of high quality as the visitors will quickly leave without becoming customers.
If you own a business, now that there is software available to create your own website without the need to learn computer coding, you may think that you will never require help or assistance with internet matters again. However, if that is what you think and you do not have a good and complete understanding of the internet, then you would be mistaken. Although it is now possible for you to create your own website and even get it hosted on the internet without professional help, you may find that your website never attracts any visitors and so is therefore ineffective as a marketing tool. In order for a website to be effective it must receive visitors as those visitors are your potential future customers but if you just create a website and place online, the site may not get any. Even when someone initiates a web search for something relevant to your site, although a search engine will pick up your site and display it in its list of results, it could be placed at number fifty, several pages from the top of the list and in which case, it is unlikely that anyone will click on it. Instead though, if you hire a professional website designer or a professional website developer, they can apply SEO to your website. SEO is the shortened term for Search Engine Optimization and once this has been applied to your site, as it attracts the attention of the search engines, your website will appear near the top of its listing where everyone can see it and more people are likely to click on it. SEO also includes the use of back linking and this is a process or tactic that places a link to your website on other websites. What this accomplishes is that when people visit the host website, they are encouraged to also visit yours. This is a particularly effective strategy if the host site chosen is both relevant to your website and very popular. Professional website designers like http://www.reddory.com/ will also tell you that it is important that your website is of a high quality as once you have attracted visitors, you will want to ensure that they stay on your website long enough to appreciate what it is that you have to offer on it. For this reason many businesses add content to their websites as well as just what they have to offer and these videos or articles should be of interest to the people you are trying to attract to the website. By placing this additional content on your website, you will be hoping that a visitor stays longer as it is generally accepted that the longer a visitor stays on a website, the more likely they are to buy something from that site. As return visitors to websites are responsible for more than half the business done online, you will want to change that content regularly so that it does not become boring for those repeat visitors.