If you own a business, now that there is software available to create your own website without the need to learn computer coding, you may think that you will never require help or assistance with internet matters again. However, if that is what you think and you do not have a good and complete understanding of the internet, then you would be mistaken. Although it is now possible for you to create your own website and even get it hosted on the internet without professional help, you may find that your website never attracts any visitors and so is therefore ineffective as a marketing tool. In order for a website to be effective it must receive visitors as those visitors are your potential future customers but if you just create a website and place online, the site may not get any. Even when someone initiates a web search for something relevant to your site, although a search engine will pick up your site and display it in its list of results, it could be placed at number fifty, several pages from the top of the list and in which case, it is unlikely that anyone will click on it. Instead though, if you hire a professional website designer or a professional website developer, they can apply SEO to your website. SEO is the shortened term for Search Engine Optimization and once this has been applied to your site, as it attracts the attention of the search engines, your website will appear near the top of its listing where everyone can see it and more people are likely to click on it. SEO also includes the use of back linking and this is a process or tactic that places a link to your website on other websites. What this accomplishes is that when people visit the host website, they are encouraged to also visit yours. This is a particularly effective strategy if the host site chosen is both relevant to your website and very popular. Professional website designers like http://www.reddory.com/ will also tell you that it is important that your website is of a high quality as once you have attracted visitors, you will want to ensure that they stay on your website long enough to appreciate what it is that you have to offer on it. For this reason many businesses add content to their websites as well as just what they have to offer and these videos or articles should be of interest to the people you are trying to attract to the website. By placing this additional content on your website, you will be hoping that a visitor stays longer as it is generally accepted that the longer a visitor stays on a website, the more likely they are to buy something from that site. As return visitors to websites are responsible for more than half the business done online, you will want to change that content regularly so that it does not become boring for those repeat visitors.